We don't just sell products; we tell stories, with each item in our collection being more than a piece of clothing, an art print, or a backpack – it's a narrative waiting to be explored. A story our customers engage with or identify with, creating an experience beyond the buying process. Our characters live in our products and become a part of our customers who carry a bag and its story behind it. More than that, our customers can interact with our characters through our advanced AI personas, talk to them, and chat anytime through our Personas App.

Our Characters

At the heart of our brand are fascinating characters like Madam Coconelle, Lola, Fan Lihua (樊梨花), the warrior, and many more. Each character has a distinct personality and background, seamlessly integrated into the design of our products. For example, meet "The Player," a mysterious figure always watching from the shadows, adding an element of intrigue to our collection, or Lola, the modern Wu Zetian, the only emperor of China (Asian Market). 

Tailored for Every Market

Understanding each Market's unique psychology and cultural nuances, we craft individualized concepts for Europe, Asia, and the USA. We recognize that storytelling resonates differently with diverse audiences, so we adapt our characters and narratives to capture the imagination of each region.

Psychology of Purchase and Market Impact

Our marketing strategy is rooted in the psychology of online shopping. We create an emotional connection with customers by incorporating storytelling into our products, stories that live beyond the purchase and make a long impact. 

When you choose a piece, you're not just buying clothing or accessories; you're adopting a piece of someone's story, making it your own.

Cultural Elements

We understand the power of cultural influences on consumer behavior. From design aesthetics to storytelling, our products are infused with elements that resonate with the cultural fabric of each Market. Whether it's the intricate patterns inspired by European art, the vibrant colors reflecting Asian culture, the bold statements echoing American individualism, or the simmering lights outside hidden bars during prohibition – our products speak the language of our diverse customer base.

Immersive Online Experience

With individualized online experiences, we are bringing our products to life through advanced AI, so you don't only wear a Lola T-shirt. You can interact with Lola anytime, talk, and chat with her. We create an immersive experience and expand the reality of consumers with interactive personas always there for you. 

You can talk with the quirky Mr Gaffe, the arrogant Madam Coconell, the 1920s Bourjois, or Fan Lihua, the adventurous warrior. Immerse yourself in the world we've created, and let the stories unfold in your everyday life.

It's not just a marketplace; it's a journey through art, culture, and self-expression.

How We Lokalise Experiences

In cooperation with local artists and writers, we individualize each Market's product lines, stories, and personas. Further, we create country-specific experiences based on our broader characters to reflect cultural individualities in more detail. For example, we are creating an individual online persona of Madam Coconelle for the French Market, emphasizing French origin and inserting a more intense flair of the 1920s into her character.

I was born in Austria on the lucky side of the world,
the privileged one, the one humans decided to fence off as well as possible from the unlucky one, with borders and limits drawn on land and life.

I was a little girl, three years old, with blond, curly hair. When my mother Ricky sold me to my stepfather Helmut, who raped this little girl with her blond, curly hair, I did not die. I cried for a very long time.

My grandmother raised me, and many years later, I connected with my mother as if nothing had ever happened, no words, no guilty looks, nothing.

Not long ago, while working in Belgrade, I received a call from my son. She was in the hospital in critical condition.

I rushed with the car to Austria and went directly to the hospital. I stood next to her bed for a while, silent. Nothing had faded away, not any image, sound, or clear memory you could grab, just everything, unblurred, unfaded, as unblurred a three-year-old girl can get it.

I was standing there, so silent, moveless, relieved that I made it in time, frozen, knowing that even though it felt like an end, it would never be one. Time did not pass.

When I saw her blinking with her eyes shut, a tiny moment of awakeness, I told her,

it’s ok, mama, I forgive you. You don’t know right and wrong. She said I’m sorry, in tiny, almost unnoticeable words, like a soft brise of air when the air stands still. She died two days later.

Change can happen in a second or a hundred years, and it does bit by bit. Yes, I am afraid sometimes, but I’m not scared, and no fear can change my path because every morning, no matter what was before, I am flooded by the morning sun and my decision to do another tiny bit to change the world.